To provide the client with results-driven solutions we kicked off the brand enhancement process with brand audit and brand strategy analysis. After understanding the needs of our client, we continued with creating extensive set of brand identity elements including iconography, letterheads, business cards and various community outreach materials – brochures, newsletter layouts, ppt presentations, etc. To capture the essentials of fresh brand identity and maintain consistency, we crafted brand manual that gives guidance on how a brand should be used and communicated. It provides a set of rules on logo usage, colour scheme, typography, etc., to make sure that all of the visual brand elements are consistent with each other. Incorporating the fresh brand identity, we further designed and developed a new user friendly website with sophisticated and clean look. Our goal was to ensure the website was informative and engaging to different audiences, including researchers, prospective partners and general audience of scientists looking for grants, publications and seminars. With that goal in mind, we translated lengthy pages of content into an easy to digest content flow, making sure the user experience is seamless across every page. 

CHECK MORE OF OUR PROJECTS